Starting and running a business requires good organizational skills, creativity and attention to detail. But it also demands that you take risks and make personal sacrifices. This guide will help you build your own business from start to finish.
This is a comprehensive, empirically oriented book on business creation, a major source of national economic growth and adaptation and an important career choice for millions. It examines a broad range of factors associated with contemporary entrepreneurship, reflecting representative samples of nascent entrepreneurs and ventures and emphasizing the unique features of the two-fifths of such efforts that reach profitability.
In addition to describing the major relationships among the many relevant factors, it explores several policy related issues. For example, despite the fact that about half of all start-up endeavors fail, modest gains in the proportion of new firms that reach profitability can have large benefits versus costs.
A significant body of research has established that entrepreneurship is a key feature of market economies, providing a major source of growth and adaptation and an important career choice for many. However, until recently there was little systematic knowledge about the nature of those involved in business creation, or the basic features of the process itself. This insightful book addresses both these gaps, and should be a valuable resource for scholars concerned with entrepreneurship. It makes an engaging supplementary course book for upper division and graduate courses in entrepreneurial analysis and research methods, as well as for policy analysts emphasizing programs and policies to enhance business creation.